Our story begins with being one of Malaysia’s leading restaurant developers and owners. We are affiliated with Techna-X, a public listed company traded on the Main Board of Bursa Malaysia since 2007. Today, we operate and develop the international casual dining chain; TGI Fridays within Malaysia and China as well as own, operate and franchise Teh Tarik Place; an award winning home grown fast casual dining chain in Malaysia and Brunei. In years of our business operations, Teh Tarik Place has bagged critically acclaimed awards including Emerging Franchisor of the Year by the Malaysian Franchise Association and Best Malaysian Restaurant by The Brand Laureate.

Through our affiliation with Techna-X, CRAVEAT is on a journey to elevate brand experience and business practices by channeling efforts into advanced CRM solutions, integration of IoT systems within restaurant operations, implementation of data intelligence and analytics in strategizing educated business decisions.


Simplistically, our mission is to provide extraordinary and memorable experiences that stay with you beyond our spaces. We work relentlessly to fulfill our mission by creating value through food and beverage, remarkable service and sincere hospitality for when any one visits our brands. At the heart of all we do, people are an integral part of it hence we are humbled and grateful to be a part of their experience.

On our journey, we also value our team of unique and dedicated individuals who are committed to inspire one another and aspire to realize their innate potential. CRAVEAT is led by a team of passionate industry captains that bring to the table decades of experience. Alongside with visionary leadership, we constantly strive to create empowering opportunities for our team members to grow and evolve over time. We believe that learning should never stop therefore coaching, training and mentoring are key elements of our team synergy. Beyond that, the final piece to complete our puzzle are our business partners and investors who invest and pilot efficiency into our mission for long term gain.